Successful blogging takes more than just writing great content. Even if you have a top-quality blog, you can’t expect everyone to come unless you promote your content and build a following.
The trick is knowing is finding the right channels that will help you reach the most people.
But before we begin, let me explain the concept behind how each of the sites featured below works.
Digital marketing has evolved throughout the years.
The tactics of yesteryears no longer work today because marketers nowadays focus on providing value to their audience.
By giving their audience what they want, marketing will capture their interests and get viewers to visit their websites and commit to their calls to action.
The keyword here is reciprocity.
Putting this concept into content marketing:[clickToTweet tweet=”If you deliver VALUE on your content, expect to receive something in return from your audience.” quote=”If you deliver value on all your content, you can guarantee to receive something in return from your audience!”]
Some of the sites mentioned below also work under the principle of reciprocity.
To promote your content on these sites, you have to help others promote their content as well!
By promoting the content of others, you can generate points that you can use to create your campaign for content you want to promote!
Ultimately, these sites will teach you how you should put your interests aside and prioritize the needs of your audience.
By sharing relevant content from other sites that your readers will find valuable, they will view you as an authority within your niche. Also, they will figure out that you are not here to merely promote content from your site, but from other authoritative sources as well.
All these factors help build trust between yourself and your readers. As a result, you will be able to command the attention of your readers and get them to read your content.
Now that we have established that:[clickToTweet tweet=”Here are 18 of the best sites to promote your posts and build a readership #blogpromotion” quote=”Below are 18 of the best sites to promote your posts and build a readership.”]
Creator Collabs is a cross-promotion platform for content creators that is fuelled by a community. In traditional guest blogging, you either paid the price or offered a valuable content to be featured on an authoritative site. Creator Collabs, however, works with the fundamental principle of “you scratch my back, and I’ll scratch yours.” All it takes is sharing others’ content for others to share your content as well.
In other words, you will be “barter trading” shares with a network of active social media profiles. One advantage of CoPromote is that there are no bots involved in the networking process. You are guaranteed to connect with real people and authentic brands that are trusted by their follower base.
2. Viral Content Bee
Keep in mind that social media is the primary channel for attracting a crowd with your content promotions. It also offers an opportunity for your content to go “viral” and reach a ton of people in a short amount of time. This is the ultimate goal of Viral Content Bee, a free platform where you can tap into the social reach of real influencers.
Just like CoPromote, Viral Content Buzz will work if you’re also willing to share the content of other bloggers. However, remember content quality is a deciding factor when it comes to the ultimate shareability of your content. Though your blog post will be shown to a vast network of influencers, it is their discretion that determines whether they will share your post or not.
Babbly is a social media sharing tool built for quality content makers. Although it works similarly with other cross-promotion platforms, the process is a lot more straightforward and easy to get into. Right off the bat, you get to input the link to your article and choose how many shares you want to achieve.
With Babbly, you can control the visibility of your content to other users. You can also schedule when your posts will be published, so you are sure to reach your target audience at the right time. Apart from this, you can also set how often your post will be re-shared automatically, so you reach more people as focus on other aspects of your blog.
UPDATE: Babbly no longer works.
One of the things that make Empire.Kred unique is that the platform “gamifies” cross-promotion. It is a living, breathing market of influencers that help each other to reach a large following. Once you activate and personalize your profile, you can buy social stocks and set social missions, which involves the discovery of other content and influencers.
Another advantage of Empire.Kred is that it encourages you to learn more about brands and influencers that matter to you. Be it a musician, charity, sport, or industry—you are capable of discovering great content you can enjoy.[su_note note_color=”#fff666″ text_color=”#333″]I have written a post that details how you can use the four sites above not only to drive blog traffic and develop an engaged readership but also grow your Twitter shares. Click here to read the post.[/su_note]
BizSugar is another business portal where bloggers and online marketers can share and spread content. Just like Kingged, this platform has a unique “Sugar” system to improve the credibility of a particular post. After posting your article, other users can add “Sugars” to your content and leave comments to start a discussion.
Aside from written content, BizSugar allows you to post videos, which is a distinct advantage for creative bloggers who want to explore other content options. And just like other blogging communities, it is somewhat limited to specific industries—namely finance, marketing, management, technology, and running startups.
Blokube is another portal wherein you can submit and promote your content. However, one of the features that make it unique is the emphasis on ranking content according to relevance. It works via a voting system that propels the top-rated content on the front page while pushing “thin content” to the bottom.
This feature poses a challenge for new bloggers who want to make a name for themselves in the blogging community. But once you win the audience’s trust, it’s difficult for you to be knocked off the top spot. That said, being recognized in Blokube is a substantial accomplishment and deserves to be on any blogger’s to-do list.
6. Blog Engage
Blog Engage is a sister site of Blokube. However, it focuses more on giving bloggers feedback for their written works rather than ranking them and solidifying their authority. Once you submit your content, other users may choose whether to like or dislike your content. They can also leave a comment, save, and share your content for added exposure.
To have a good start with Blog Engage, make sure you join the right groups that will expose you to the primary influencers in other bloggers in your niche. Another advantage of using Blog Engage is the number of syndication options that help you manage which posts are visible on your page. You could also benefit from features such as live chat, groups, private messaging, and the occasional contests that let you win freebies.
Kingged is neither a cross-promotion platform nor an online publication. It is a social media networking site for internet marketers—allowing bloggers to develop better-working relationships with influencers. As opposed to “liking” content on networks like Facebook and Twitter, Kingged lets you “king” content for visibility and social proof. You can share a link to your existing blog content or submit a unique article to Kingged for others to discuss.
Just like other social media networks, users primarily use Kingged to have open discussions regarding the subject matter at hand. As a blogger, participating in these discussions is a great way to affiliate yourself with the professional community even if the content wasn’t yours, to begin with. Of course, it also allows you to receive free insights from blogging experts in various industries.
Klinkk is made with a vision that the world needs a place where bloggers from different niches can work and share content together. It is now a growing community of bloggers where everyone can join and generate traffic for free. Of course, you can also pick up new blogging tips and strategies by browsing the submissions of other users.
Klinkk also comes with a “groups” feature to help you find bloggers with similar interests. This way, you can ensure the visibility of your content is not wasted by reaching the wrong crowd. Aside from joining the pre-existing groups, you also have the option to create your own from scratch.
AmplifyBlog is a great place to contribute to the blogging community and be shared with a larger audience. Of course, your reach is directly proportional to your activity and the quality of your submissions. Once you set up your professional profile, you can start publishing posts from your blog for instant visibility. You can also link to your social media accounts to attract new followers from the platform.
Aside from being a place to share your articles, AmplifyBlog will also provide you with the latest information in the ever-evolving world of blogging. From blogging tools to new marketing trends—if it is relevant, then someone in the community is bound to write about it. All you have to do is bookmark the site and frequently check the “Home” and “New” sections to learn something new.[su_note note_color=”#fff666″ text_color=”#333″]If you want to learn how to use these sites to promote your blog post, I wrote a post at BloggingPro that details the step-by-step process. You can read the post by clicking here.[/su_note]
Inbound.org is a perfect place to build your authority and connect with the biggest influencers in the marketing industry. It works by allowing users to search for topics they’re interested in and rounding up the top pieces from real content providers. Although it is not a platform suited for all niches, it is a great tool to have under your belt if you’re blogging about marketing.
In addition to promoting your content, you can also start discussions to spark and capture the interest of the online marketing community. This feature allows you to develop and nurture real connections with other marketing influencers—even gurus that can easily raise your authority as a blogger.[su_note note_color=”#fff666″ text_color=”#333″]I wrote another post at BloggingPro that shares the procedures on how to promote your content on Inbound.org and how to build relationships there. I also mention Growth Hackers and Product Hunt in the post if you have content related to startups and productivity. Click here to read the article.[/su_note]
Scoop.it a content curation tool that allows influencers and bloggers alike. It’s all about “scooping” new articles, adding your perspective, and spreading it to build your authority in your niche. You can easily use the platform to showcase your curated content in different channels such as email, Facebook, LinkedIn, and Twitter.
With Scoop.it, you can showcase your collection of curated content and build a readership from there. If you continue to provide useful insights to the topic at hand, then you’re well on your way to thought leadership.[su_note note_color=”#fff666″ text_color=”#333″]Well, believe it or not, I wrote another post at Blog Herald on how to use Scoop.it to share your content to your target audience. The tool is part of the many paid tools I featured in a post that helped me reach out to my readers online. To find out the best-paid tools I use, click here.[/su_note]
12. Shared Pinterest Boards
Pinterest is one of the most populous social media networks, making it a great avenue for bloggers when it comes to building a social presence. It is an image-sharing site that allows users to create “boards” and build a following. Today, you can find big name brands, and a myriad of influencers share content such as infographics, recipes, quotes, and product images.
While you have the option to start from the ground up and create your board, you can also join an existing board. Doing so allows you to get in touch with the social community around your niche. To look for specific boards you can join, you can use a tool like PinGroupie.
Type the keyword of your topic or niche, and PinGroupie will show you to most relevant boards that you can join.
Once you find a suitable board to join, make sure you learn the rules set by the board administrator and promptly ask for an invite.
You can receive this invitation via email or through a built-in notification, depending on the system implemented by the board owner.
13. Google+ Communities
Although Facebook has significantly more users, some social interaction brands can get in Google+ is slightly more substantial. It has several features that can increase engagement such as polls and communities that help you connect with like-minded individuals.
Aside from optimizing your Google+ business page, joining communities is a great way to expand the reach of your content and earn feedback from the social space at the same time.
Log in to your Google account and go to the Communities page.
Choose from the recommended groups you want to join, or you can search for specific groups by searching using the keyword for the topic of choice. It is easy to join the groups as you just have to click on the “Join” button and observe the rules and regulations of the community.
The rule of thumb when joining communities on Google and most online platforms are to join groups with the most members for maximum impact.
Keep in mind that not all of the communities you plan on joining do not have a moderator who filters the posts of members. Avoid these groups at all costs as you want to share your blog posts on highly targeted and moderated community to ensure that only members will see your post and not spammers.
14. Facebook Groups
As the biggest social media network in the world, of course, there should be room for Facebook in everyone’s social media marketing strategy. As a blogger, using Facebook is a great way to keep in touch with a broad audience and build a loyal following along the way.
In addition to optimizing a page for your blog or brand, you also need to learn how to use “groups” and expand your reach through active participation.
For bloggers, it pays well to be in touch with a social network of professional bloggers. Doing so will enable you to find people who are open to guest blogging or co-blogging opportunities. All you need is to find the right groups that encourage this kind of collaboration.
15. LinkedIn Groups
Promoting your content on LinkedIn is somewhat similar to other networks such as Facebook and Google+. The main difference, however, is that you’re now catering to the professional crowd. If you usually produce informative blogs that can aid said professionals, you should be able to spread your content with ease through LinkedIn Groups.
Once you find an appropriate group that relates to your niche, you can start sharing content that can help these professionals grow in their careers. Just remember to diversify your content strategy and use tactics that improve the communication and retention of information such as using infographics, slideshows, and podcasts.
Promoting your content on Reddit is like throwing yourself into a den of wolves. They either hate you and tear your brand apartwith love you and drink from every word in your blog posts. Keep in mind that the Reddit community or “Redditors” hate self-promotion. You have to be very careful in letting your brand into the mix.
A rule of thumb is to stay relevant and focus on what’s useful for your audience. Look for the right subreddits to find people who will be genuinely interested in what your blog has to offer. Also, remember that there’s no room for subpar content, so be sure you only share your best-written pieces.
Linking to your blog in Q&A websites is one of the oldest strategies for bringing traffic to your content. Unfortunately, sites like Yahoo! Answers are no longer viable since outbound links are actively deleted. That said, it’s best to turn to Quora, which is currently receiving a ton of traffic from people who need answers to their questions.
An advantage of using Quora—or any other Q&A site for that matter—is the intent of users to find solutions. Just stick to being helpful and focus on the solution rather than your brand to avoid sounding “sales-y.” A good strategy is to simply use your blog post as a reference while providing a concise, yet helpful answer to the original question.
Quuu Promote is a paid platform where you can share your blog posts straight to your audience. It allows you to create customized messages on Facebook, Twitter, Google+, and LinkedIn to compel users to visit your blog post.
However, what makes Quuu Promote different from any content promotion channels is the ability to choose a specific group of influencers who you want to share your blog post. For example, if your post is about SEO, it will only be shared by the top SEO influencers in social media. The influencers who share your posts will likely come from Quuu users.
While Quuu Promote is a paid promotion platform starting at $40/month with one (1) promoted article, you can only track the number of shares and clicks of your promoted post. Therefore, you need to ensure that your post is high-quality and the social media copy is impeccable to increase its ROI. Also, Quuu Promote reviews each content you want to promote before it is approved. If it doesn’t meet their standards or if it too promotional, they won’t enable the post for sharing on their platform.
19. Growth Hackers
Like Inbound.org is to marketers, Growth Hackers is an online community that caters to growth marketers. Aside from being able to share posts, you can also answer questions, spark discussions, collect growth ideas, and more!
When sharing posts, however, you need to make sure that it is relevant to growth hacking. Anything that is not about the topic will be removed and could risk suspending your account there.
Stumbleupon may not be as popular as before, but it is still a platform you can leverage to increase your blog traffic. For users, it is used to “stumble” on high-quality pages related to your interests. For publishers, you can submit your posts to the platform so people interested in your blog’s topic could stumble upon your post. Sometimes, all it takes is just one view from a user before your post spreads like wildfire.
However, for your efforts on Stumbleupon to work, you need to become a Power Stumbler. You need to be active on the platform by commenting on pages you stumble upon, like pages, and others. Doing so allows you to generate a substantial following so you can get more people to view the posts you submit.
Flipboard lets you create and organize magazines according to specific topics under your account. It is similar to Scoop.it in which you can curate great content about a particular topic. However, for Flipboard to be an effective promotion channel, you need to build a following so more people can view the latest added posts in your magazines. If done correctly, you can enjoy lots of blog traffic coming from this channel.
22. Easy Retweet
Just like Viral Content Bee, Easy Retweet is an “I-scratch-your-back-you-scratch-mine” kind of sharing platform. It is a place where you can find relevant content that you can tweet out to your followers. By doing so consistently, you generate points that you can use to share your content that other users can share as well. The more posts from other users you share, the more points you garner. As a result, you will have more credits to use for sharing your blog posts!
DoSplash is another place to promote your blog posts about almost anything. However, unlike other sites, registering for an account is done manually. It might take time for your account to be approved as well. This is a good thing to prevent riff-raffs from spamming the site with low-quality content.
I have extensively written about Zest.is in this post. In a nutshell, Zest.is delivers digital marketing news straight to your Google Chrome upon opening it. You no longer have to visit to get your fix on the latest marketing news. Submitted content from Zest.is immediately shows on your open Chrome window. You can filter the news according to clicks and comments. The platform allows you to filter news from a specific category so you get targeted content based on your interests.
You can submit your posts here, but the process of approval so far is manual. It might take time for your posts to get approved.
Finding readers for your blog is never easy. The tricky part is getting the online community to trust you and being connected to the right people—a problem that the sites above can help you solve. If you know how to unlock the channels that will expose your brand to the right audience, then it’s only a matter of time before you become a thought leader yourself.