In life, you have to fail a couple of times before you eventually find yourself. This is pretty much what made Cormac Reynolds into what he is now, a professional SEO consultant based in London.
After dabbling in different jobs and careers, he found his calling in SEO and blogging, as he is determined to share his online marketing knowledge to businesses who want to increase their search rankings.
Read the interview to find out how he become the SEO/blogger he is right now, his blogging inspirations, and the tool he uses to achieve success not only for his clients but also for himself.
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Before you started blogging, what were you doing as a professional?
Before I started, I was working different jobs trying to find my feet. I’d trained as a teacher but decided it was not for me and then took some other routes before doing an NCTJ in journalism. It was a good course and gave me a grounding in that area – which was very helpful.
In turn, I started working in internet marketing and blogging and began to find my feet in this area. With time and more good bylines more readers took interest and the rest followed on from there, which was great, to be honest.
What was the biggest obstacle that you had to overcome as a beginner blogger?
One of the most significant obstacles I had to overcome was getting people to see your blogs. A lot of us are lead down a road where we believe that if we write it, then the readers will come and Google will index the very best piece of content at the top of the search results. The reality is not true, and so you have to figure out ways to make sure that this is not the case. This meant learning a lot more about social media and also SEO and how to get people on site to come and read your content.
One quite recent one involved us working on a particular website and waking up one morning to see all of the ranks had fallen off the face of the earth. We’d worked on the site for 12 months or more and had gotten some very nice results. Obviously, the first thing that came to mind was a Google penalty – though we could not see where this would have come from. Anyhow to cut a long story short, it turned out the developer had accidentally set the settings of the site to no index. We reversed this, and all was well again, but it was quite a scare.
Which blog post you have written that you feel the proudest?
I quite like one of our recent posts that ended up making it to the central part of the community section of Engadget. It was a quick piece titled “The Science Behind the Superheroes: Can Superpowers be Created?”
In many ways, it was just a very fun piece to create and one that seemed to resonate very well with a lot of the people interested in the nuances of superhero powers. It is a cool piece of content and one that sticks in the recent memory as a favourite and something I was quite proud of to boot.
Who among your blogging peers do you consider the best and why?
There are a lot of great bloggers out there, but I must say I have much time for Brian Dean from Backlinko – the guy provides excellent quality information for free on a semi-regular basis. It is actionable, and it works if you put it into action.
Tommy McDonnell from Serplogic is also a great blogger and does the same. He has an excellent no BS approach to marketing and it is something that many people could do with looking at. There’s much rubbish out there, but both bloggers stand out to me.
What do you think separates yourself from other good bloggers out there?
I do not really know; I guess every blogger has their perspective on things. Sharing opinions are important to me and should be to all of us.Opinions create new opinions, change opinions and allow us to examine our opinions. @BrightonCormac Click To Tweet
So, I like to give and take and see what comes out. They say that the only way you know what you think about something is to write about it, and I guess I believe in that to a degree – it gives you time to think things through and consider them
List down the blogging tools that you use and explain why people should use them for their blogs.
SEMRush is a great tool and allows you to see many data on how your blog is doing and also on how to improve it. The positions ranker tool is excellent and if you have a blog often shows some of the keywords that you did not realise you were ranking for that just need a little push to create traffic.
Authority Metrics is another tool I like. It is great for keyword research and also to showcase how competitive a keyword is to rank for.
Ahrefs – another excellent tool for evaluating keywords and also for seeing ranking position as well as your top content
How “successful” would you consider your blog?
My blog is somewhat successful in its right. However, I’d say that one of the great things about having your blog in an instance like this is that it allows you to find out what works and what doesn’t work. In turn, this means that you can then use these skills to make money and offer consulting and advice to clients. Blogging is changing all the time and because of this being able to test and see what works is a great asset and something that can allow you to be more successful in all manners and shapes.
What do you think are the upcoming blogging trends people need to watch out for?Video is an increasingly significant #blogging trend that many people can benefit from. @BrightonCormac Click To Tweet
Articles are great but videos are very engaging, and the chances someone will watch a good video the whole way through are always going to be higher than them reading a long form article the whole way through.
Podcasts are also something that seems to be making a bit of a comeback and rightly so as they are a fantastic way to distribute information.
In the long term, who is to know? With all the advances in the VR space maybe we will see a new area of blogging take hold. As this technology falls in price, we will see.
If there’s advice that you would say to a starting blogger, what would it be?
I would say that that…One of the best ways to improve your blog is to test and test and test. @BrightonCormac Click To Tweet
See what works, evaluate metrics to see what resonates and then work on what’s been tried and tested.
The tools that we specified above can also provide great insight into what is working and what isn’t working, and this allows you to proceed in a transparent manner. This can be a great building block.
Great content that is well-promoted matters too. People will not find you unless you market your content no matter how good it is – so keep this in mind.
If you are convinced with Cormac’s skills in digital marketing, then I suggest that you reach out to him for his SEO services.
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