Building and growing your business does not stop once you have generated a steady stream of clients. As with most streams, they suddenly run out eventually. Therefore, while you are finding success with your current business, it is still best to look forward to opportunities to grow your business even more.
This is what Doyan Wilfred did when she turned her passion in blogging into a blogging to attract more clients for her consulting and marketing career. Read on as she shares her secrets to success.
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Before you started blogging, what were you doing as a professional?
Before I started blogging, I ran a small consulting service helping people prepare for and attend interviews, negotiate a freelance offer, etc. I cannot go out to work because I have two toddlers. They keep my hands full. All. The. Time.
Moreover, one of my friends suggested taking my consulting online. I decided to take my consulting business online.
Blogging was not new to me. I had a hobby blog. It was nothing serious. My poems and short stories. It was my favourite pastime.
I started blogging back in 2006. My uncle is my inspiration behind blogging. He introduced me to Blogger. Later I moved to WordPress.com.
What was the biggest obstacle that you had to overcome as a beginner blogger?
I set up my new blog on a free blog service. I did not even try to get a custom domain name.
As a result, I had low traffic and a few subscribers. I learned my lesson the hard way.Blogging as a hobby and professional blogging are worlds apart. Click To Tweet
Even though I had an excellent idea of my potential customers and my niche (Influence and Persuasion) I struggled.
After I moved to self-hosted WordPress I had another hurdle. The technical stuff. I had to learn to use cPanel from scratch. And I couldn’t get my site to look like I wanted it. Thus, I was forced to learn a bit of coding and CSS. And then design.
I did it all by myself. I wasted my time and lost millions of dollars thanks to my stubbornness. After I launched my site. I made $200,000. Imagine if I was not so stubborn.
None so far!
Which blog post you have written that you feel the proudest?
I feel the proudest about the 5 Big Business Wins infographic I created. It addresses entrepreneur’s fatigue you face from time to time. Due to the overhead of running a business.
This streamlines and tries to put some sense into the chaotic life of entrepreneur’s.
At times when I feel bogged down with my list of to-dos, I take it out and look at it.
The infographic shows you the five things you need to focus on and then five more things you have to avoid at all costs. If you want to grow your business, get more customers, and build raving fans for life.
Who among your blogging peers do you consider the best and why?
Jon Morrow for his writing style. His writing simply goes straight to your heart, and it touches your soul. At least for me, it does.
Ramit Sethi for his deep voice and those lush eyebrows that he uses to his advantage in the videos. He has a no-nonsense style of writing.
Ann Smarty – Her writing is super crisp. Moreover, she never writes a simple article. Her posts are always in-depth and well researched. She is also a great team leader.
David Leonhardt for his light-hearted style, and his smart, fresh humour.
Marie Forleo. Amy Porterfield. Gary Vaynerchuk.
What do you think separates yourself from other good bloggers out there?
I do not know everything. So I cannot do everything by myself. Experience- I have plenty.
I believe in helping people. You receive by giving. The more you give, with all your heart and mind, the more you’ll get.
I believe that this is what sets me apart.
You are in it to win it. So don’t try to do everything by yourself. Get help. Being an entrepreneur is not easy. It is hard work. You have a million to-dos. You do not have one boss. You have many bosses-your customers. You need a system in place to screen your clients. That is where I come in.
Define who you are and what you want in life before putting yourself out there. The right people will come to you.
8. List down the blogging tools that you use and explain why people should use them for their blogs.
I have a huge list. Some of the most powerful tools in your arsenal:
Self-hosted WordPress – the only platform for serious bloggers
MyBlogU is also an excellent tool that I use to generate ideas.
Jumplead – A robust CRM system to track of your customers’ online activity. So you know who your customers are and what they prefer. So you can get where your customers are. Personalization matters.
Klout to find influencers in your industry.
Contentmarketer.io for influencer outreach. Content Marketer integrates with Google Apps, Gmail, and Twitter. So you can do your outreach easily. The best part is they give you templates you can choose from.
Buffer to schedule Social Media updates.
Recently I’ve come across a new tool kuku.io – Kuku allows you to setup social media updates. The best part is its free. However, it has one drawback. With Kuku, you do not have an auto-scheduler. You have to manually enter the time and date when you want the tweets to go out.
Hootsuite – To listen for and track your brand mentions.
9. How “successful” would you consider your blog?
Its successful enough to pay my bills and save some.
10. What do you think are the upcoming blogging trends people need to watch out for?
The internet is exploding. A billion websites exist today – almost a million blog posts are published every day. On the other side, your readers’ attention span is shrinking. Your would-be customers are more skeptical now. You need high-quality content, and you have to gain their trust.
Influencer marketing and social media marketing is going to be huge in 2016. Because to catch fish, you have to go where the fish are!
On the technology front, your site must be mobile-friendly.
Also, prepare to deliver a highly personalized experience to your customers.
Relationships and Personalization are my buzzwords for 2016.
11. If there’s any one advice that you would say to a starting blogger, what would it be?
For the last time, I picked her up, brought her to her crib and tucked her in. Hoping against hope that she will stay put. However, soon she climbed out and went straight to the kitchen. Her goal? The shiny packet of chocolates. Empty and lying in the trash can.
This has been going on for the past half hour – She goes after the shiny chocolate packet. I pick her up and put her back in her crib. The more I tried to stop her, the more insistent she became.NEVER QUIT. Never give up on your dream. Click To Tweet
You have a million to-dos. You have an endless array of choices to launch your business. You have infinite strategies to grow your business.
Make no mistake. Trying to tackle it all on your own is a big mistake.
There are hardships, there are days when you wonder if it’s even worth doing. You know what? It is. Does that mean it’s easy? No. It is not easy.