There are people who started out in a different industry or practice but were attracted to the challenge and glory of blogging.
It doesn’t matter if they can write to begin with or not – the irresistible pull of blogging draws them to its complex yet rewarding world.
People like Enstine Muki are proof that you don’t choose to blog, blogging chooses you!
[click_to_tweet tweet=”Learn how you can reach for the stars and achieve your dreams against all blogger just like entrepreneur and crypto trader @EnstineMuki did.” quote=”Learn how you can reach for the stars and achieve your dreams against all blogger just like entrepreneur and crypto trader Enstine Muki did.”]
One of the most popular bloggers on this side of the world, as well as an expert crypto trader, Enstine is not the one to shy away from a challenge. He always pushes himself to the limit and learns things outside his comfort zone. The result is a very successful and profitable entrepreneur with different ventures and project, blogging included.
If you’re like Enstine and love to dabble in different businesses as a blogger, then you’re in for a treat! I was able to interview him and understand his mindset on how to be a success in blogging and in life.
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1. What was the moment that made you decide to become a professional blogger?
I started blogging in 2012. As a matter of fact, after creating a traffic tool called EasyRetweet for bloggers, I came to connect with many bloggers through the platform. By the time I sold out the tool in 2011, it had over 10,000 users. My constant interaction with Brian B of BlogEngage, Ileane Smith of Basicblogtips.com, Justin Germino of dragonblogger.com and many others got me really field. I couldn’t resist starting my own blog that year.
2. Before you started blogging, what were you doing as a professional?
Before blogging, I was a webmaster and PHP developer. I created web applications (Money transfer, Invoicing, Hotel management, Content Management Systeme, etc) for local and international clients.
3. What was the biggest obstacle that you had to overcome as a beginner blogger?
One of the most trusted bloggers I connected with in those early days (name reserved) advised I stay away from blogging. That was going to be a huge stumbling block on my way but I broke through. I wrote about what happened on my blog a few years later. Though coming up with post ideas and writing were tough, I think for a very successful blogger to have outrightly told me not to dare was the biggest obstacle.
My clients mainly have been advertisers and coaching students. Maybe luck is my best companion. I have not had any bad situation with any clients. Well, except that my first product review was rejected because I simply copied and pasted text from a product page. The client was kind enough to point me out to the right path. I have however grown to be able to write in-depth product reviews that trigger clicks and sales.
5. How much were you earning as a blogger before starting out and how much are you earning now? What do you think caused the change in your blogging income?
Seriously, my blogging income grew steadily until 2016 when I halted and stepped into cryptocurrency where I got a Certified Cryptocurrency Expert status. I was near $3,000 monthly, hitting $5,000 at best. Two years away really brought my traffic down. But for the past 3 months, I have been able to tremendously raise it up and income has been steadily growing in May 2018 witnessing over $1,200. This alone was from sponsored posts and affiliate sales.
6. Which blog post you have written that you feel the proudest?
With over 500 highly commented articles, it’s difficult to point out one. However, I started an article that shows readers how to create a blog that makes money. This was going to be a single in-depth article. But I had to make it a one-stop-point series for anyone looking to create an income generating blog. Overall, I’m proud of the blogger I have become over the years.
7. Who among your blogging peers do you consider the best and why?
It will be unfair to list just one name here. Being a blogger that’s connected with many tough and savvy bloggers, I know of many great peers including Zac Johnson, Ryan Biddulph, Donna Merrill, Lisa Sicard, Joy Healey, Monna Ellithorpe, Erik Emanuelli, etc. These are bloggers that have not only taught me a lot but have in many ways helped my growth.
8. What do you think separates yourself from other good bloggers out there?
First, I think we have a lot of things in common – we strive to connect and grow together. But I go further to help many others technically. This is not something everyone can do for their communities.
9. List down the blogging tools that you use and explain why people should use them for their own blogs.
My first blogging tool is WordPress. There is no doubt this is the winner when it comes to content marketing. Its ever-growing community, simplicity, and user-friendliness make it the most sort-after blogging tool.
When it comes to SEO, Ahrefs has no match if you need a paid option. But one that I visit daily is Google Search Console. This tool alone is amazing. It has helped me double my traffic lately. Folks often rush to compete with others. They fail to look within to find out what’s already working for them so as to optimize for better growth.
GSC helps you know the keywords that are already pulling traffic to your blog. So you simply need to tweak from there. I wrote this article on my blog about it.
10. How “successful” would you consider your blog?
My blog is most successful especially here in my country. It’s the most active in the niche and most talked about. Additionally, comments from my readers, the emails I get and dwell time on my blog (an average of 3 minutes), returning readers tell me I do deliver. People find value in what I share. That keeps them coming back.
11. What do you think are the upcoming blogging trends people need to watch out for?
Infotainment content! That looks like something I’m curling. I will write details on my blog soon. But what I mean is information that’s entertaining. That includes videos, quotes, stats, jokes, etc. Competition is getting tough. People are at the same time getting inundated. Long content is no longer the point.
Readers want to feel thrilled while reading. There have to be some refreshing breaks within. Videos are playing a huge part in the content game. Boring content is soon getting relegated.
12. If there’s an advice that you would say to a starting blogger, what would it be?
Face the challenge, belong and stand out. Don’t always say ‘YES’ because everyone else agrees with a point. Don’t fear to challenge the stars with your ideas. You could just be the next star by making a serious point.