Most professional bloggers approach their work with making money in mind. While there’s nothing wrong with making a living with blogging, this approach turns blogging into a means to an end instead of a way of life. As a result, most bloggers are much more worried on how much they have earned instead of how many people they have helped.
As a result…Most bloggers are worried on how much they have earned instead of how many they have helped. Click To Tweet
Gaurav Kumar strikes the balance between the ability to sustain a living and help fill the needs of people through blogging. Through his approach and his disposition towards digital marketing, Gaurav was able to carve profitable blogs.
His journey, however, was not a short and easy one. Read his interview below to find out how he was able to achieve success in this field of work.
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Before you started blogging, what were you doing as a professional?
Like most of the young people, When I started my career, I was not focused. I began working in a Call Center and worked in various call centers as customer service associate. In the meantime, I realized that customer care job is not enough for me and my abilities. SO I also started relationship counseling and worked as an online relationship consultant from 2007 till now.
By working in call centers and working as relationship adviser, I got the chance to meet so many people, and this has helped me to be extrovert and communicate with people around the globe.
What was the biggest obstacle that you had to overcome as a beginner blogger?
As a newbie blogger, there are so many challenges that I had to go through. The very first thing was to face family and get their approval for the work I was about to start. However, with a little effort, I managed to make them agree. Then the second thing was to know from where to start a blog, how to choose a good topic and how to promote it.
I have learned with the time that only writing and no sharing do not bring any result, so I became more focused on social media presence and also started taking part in open house blogger meets.
You may think that there is only two type of customers, Good or Bad. However, believe me, there are more than jus two which I call Ugly. The bad client you know that you never wanted to work, the Good client is who always make you work for them and pay you on time with appreciation, but Ugly is the type of client who is too cunning that they are ready to cheat you as their work get done.
I had an invitation to work for a customer from HongKong, who wanted me to work to rank his site high on Alexa. He was ready to pay me $50 every week, and the project was of $300. However, within a very first week, because of my work his site got the rank that he wanted to reach in 3 months. So he closed his account and stopped replying to my email. After many attempts of connecting to that person, finally, I let him go as I believe that it is better to move ahead rather than wasting my time on an Ugly client.
So now you know there are three types of clients “The Good, the Bad, and The Ugly.”
Which blog post you have written that you feel the proudest?
When I write my focus is on to help others and provide them the best possible solution. I have written thousands of articles on various topics to help people be happy, prosperous, satisfied and courageous in life. I always love to write about the themes that help people to start their online business such as Blogging and also I like to motivate people with my motivational articles and examples.
If I talk about one of the posts which I am proudest of, then I must suggest you to read Blogging for Money Guide.
I have written this post to make people understand the importance of blogging and also to tell them how to start blogging and monetize their content.
Who among your blogging peers do you consider the best and why?
Some people always influence your life and career. When you ask me whom I consider the best I must say, Darren Rowse and Amit Agarwal. Darren Rowse is the founder of Problogger.net and Amit Agarwal is the founder of Labnol.org.
Darren Rowse is very popular and the most influential blogger who tells the importance of blogging and social media. Amit Agarwal is the father of blogging in India. He started blogging when Blogging was the alien word in India. Even now there are many Indians who do not know what is blogging, but still Amit Agarwal has cleared the way and doubts from the minds of many people and helped people to become a better blogger.
What do you think separates yourself from other good bloggers out there?
I believe that every person is unique in his way, and that is why every human being is different from others. Same in case of blogging. No matter if bloggers write about the same product or work in the same country their way of writing, their strategy and their interactions with followers are different in many ways.
The thing which makes me different from others is that there are bloggers who always recommend you to work on keywords to rank higher in search engines, But when you come to me, you see that I work for my readers. I do not just write to feed search engines, but I write to feed the inner soul of my readers. I love to offer them what they want me to share.
List down the blogging tools that you use and explain why people should use them for their blogs.
There are many tools online to help you blog faster and more efficiently. There are many tools which I use when I write posts on my various blogs.
BuzzSumo: Buzzumo is something that makes you addicted to it. This tool makes it easy for you to find out the most popular topics in last 24 hours, last week, last month and whole year based on social shares. So you get the better idea on what to write.
Google Keyword Planner: Although I do not care more about readers than just keywords, that does not mean that I do not understand the importance of SEO. Finding keywords which help to grab high quality and targeted traffic is secure with Google Keyword Planner. You can even refer my guide to “Google Keyword Planner for Newbie Bloggers“.
Canva and Visual.ly: I know the importance of Visualization in content, and I improve it by using Canva and visual.ly to create valuable infographics which bring good social share and traffic.
Email Marketing: I always recommend every blogger to have an email subscription box on his blog so that people who love to read the content can subscribe his blog. This brings benefit for both parties, as your readers always get updates of latest posts and events, and you get traffic.
How “lucky” would you consider your blog?
Within a year, I have seen some significant change in eAskme. Not just the followers are increasing and I am getting traffic, but I am also getting various offers from people around the world. People ask me not only to help them in a relationship but also now they want me to rank their websites.
I am also getting ad offers for eAskme, which includes direct ads, sponsored posts, social shares, etc. I have got two big offers from MicroMax and Acer to write and share about their products, which is a great success when big brands approach me to write for them.
What do you think are the upcoming blogging trends people need to watch out for?
There will be more and more visualization in the field of blogging. I believe that coming years will focus on video blogging, infographics, podcasts which are already proving the hot trends in the blogging world. Blogging is also becoming competitive as more and more people are joining the blogosphere.
You need to be more focused to be successful in blogging and also need to keep an eye on hot trends. A good mix of mobile-friendly design, SEO, Social media and loyalty to your readers will always take you to the next step of success in coming years. Be open to accepting any change which will help to boost your blogging.
If there’s anyone advice that you would say to a starting blogger, what would it be?Blogging is not just art; It is more about passion. Click To Tweet
So if you want to be successful in blogging, then you should be passionate about it. You should have the commitment to stick with your blog no matter what. Do everything to raise it and praise it. Not just write and share but also appreciate others which motivate you as this will going to help you in hard times.
Blogging is not an easy road. You should not lose patience when you face crucial times as every business face some hard time once in a lifetime, and only those can be successful who never lose faith in their efforts and always open to accept new challenges and changes.