Expert Blogger Interview: Marius Kiniulis

In the world of SEO, the most valuable asset that you can ever have is the ability to test and experiment.

Like a mad scientist, an SEO must put his or her knowledge to the test by running different tactics and strategies for actual sites and measure the results they produce. The benefit is in the actual process of experimentation – it can validate or debunk their hypotheses and help them determine the best SEO practices moving forward.

A digital marketing manager at day, Marius Kiniulis moonlights as an SEO blogger at MARKINBLOG during his spare time. He uses his blog to deliver stellar content by way of playing around with the different SEO tactics to achieve optimal results.

While he may not be a household name in the SEO industry, a quick look at his blog will prove to you that he definitely knows his stuff. I mean, if his 17,000-word post filled with actionable and useful SEO information won’t impress you, then I don’t know what will! (More on the post later.)

His sheer tenacity and passion for SEO and blogging deserve attention. In my own way, I’d like to shed light on Marius and his work through my interview with him.

Expert Blogger Interview Series - Marius Kiniulis 1

[clickToTweet tweet=”Find out how #SEO tests by @mkiniulis on his blog has served him well in the industry.” quote=”Find out how the SEO experiments conducted by Marius Kiniulis on his blog has served him well and helped him achieve a level of success in the industry.”]

1. What was the moment that made you decide to become a professional blogger?

Actually, I had few blogs and various websites some time ago.

But what concerns, about 1,5 years ago I felt that I’m missing on a lot of new things to learn when working as a full-time SEO specialist.

My main focus was SEO, but I wanted to get a deeper understanding in email, content, affiliate marketing, social media and other traffic generations techniques.

So, I decided that a personal blog about online marketing is just what I need.

2. Before you started blogging, what were you doing as a professional?

I was an SEO specialist at a gambling company.

Honestly, I’m still working as a full-time employee.

3. What was the biggest obstacle that you had to overcome as a beginner blogger?

The biggest obstacle was how to write well in English when my language skills are not perfect.

I solved this issue by hiring a native English speaker who proofreads my articles before getting them published.

4. Any horror client stories you’d like to share with us and how you dealt with the situation?

Thankfully I haven’t had any of these yet.

5. Which blog post you have written that you feel the proudest?

206 Business Books: Recommended by Business Professionals [Full List]

This post came up because of a personal need. You see, I love reading books, but I found quite challenging to find books that would be worthy of my time investment. And one day I thought to myself how great it would be to know what other entrepreneurs are reading.

I reach out to 300 online entrepreneurs asking them about their 3 top business related books that they would feel totally confident recommending to others.

And I have received answers from 97 people who have suggested me 200+ different books to read. All this converted into a massive list of books which I’m really proud of now.

How to Promote Your Blog Posts: 101+ Actionable Ideas to Explode Your Traffic Growth

This is an exclusively huge guide (17,000 words) with all the best blog post promotion strategies and ideas.

It took me about 6 months to write, but it was totally worth it. I’m using it myself when promoting new posts as a cheat sheet.

[clickToTweet tweet=”Find out how the #SEO tests conducted by @MKiniulis on his #blog has helped him achieve a success in the industry.” quote=”Find out how the SEO experiments conducted by Marius Kiniulis on his blog has served him well and helped him achieve a level of success in the industry.”]

6. Who among your blogging peers do you consider the best and why?

I’m a big fan of Brian Dean, Matthew Barby and Robbie Richards. They produce great content in our niche and I think everyone should follow them.

7. What do you think separates yourself from other good bloggers out there?

I’m not positioning as an online marketing guru. As I said earlier – my main goal is to test and learn new things.

Then I’m just giving all my best information that I’ve learned to my blog readers.

8. List down the blogging tools that you use and explain why people should use them for their own blogs.

MailerLite – Believe me or not, it’s probably one of the cheapest email marketing tools in the whole email marketing industry, but their usability and features they provide for that price are just insane.

Ninja Outreach (affiliate) – One of my main and most successful traffic channels is blogger outreach. And I just don’t imagine how I could live without this tool. It’s just amazing tool which saves me a lot of time.

9. How “successful” would you consider your blog?

My blog is quite new and I’m not quite sure, what I could call a success here.

Well, probably it is.

It helped me to learn a lot about how content marketing works and connect with a lot of amazing people.

10. What do you think are the upcoming blogging trends people need to watch out for?

One thing that I see is that noise on the internet is growing especially fast in recent years. So, it will be harder and harder to stand out.

If to compare that noise now and 3-5 years ago – the difference is insane.

So we all have to look for new opportunities on how to stand out.

11. If there’s any one advice that you would say to a starting blogger, what would it be?

[clickToTweet tweet=”‘I’m not positioning as an online #marketing guru…my main goal is to test and learn new things.’ @MKiniulis” quote=”I’m not positioning as an online marketing guru. As I said earlier – my main goal is to test and learn new things.”]

Be consistent and never give up!

This illustration created by Rand Fishkin some time ago, says it all:



About the author

Christopher Jan Benitez

Content marketer during the day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time. Hire me to write your content!