Some people are destined to become bloggers.
As a child, nobody aspires to become a blogger. It’s either a policeman, doctor, lawyer, or even a superhero!
But lo and behold, some just become one even if it’s not according to plan.
Others might say it is destiny.
Like what I always say, you don’t choose to become a blogger — blogging chooses you!
Count Tamas Torok as one of the people whose life was not only changed by becoming a blogger but also become one of the very best at his craft.
Learn more about his journey in an industry that groomed him to become the blogger/marketer that he is now.
1. What was the moment that made you decide to become a professional blogger?
I never intended to become one. 🙂 I started working for a cool startup company as a beginner marketing ninja, and we ended up creating a blog pushing out content. I think this decision from my previous company made me a blogger and I’m glad it happened.
2. Before you started blogging, what were you doing as a professional?
I worked for an investment company as a junior analyst. I was responsible for creating stock and market analysis on a regular basis (what I did was filling up excel sheets). So right after I finished school, I realized it’s not what I want to do, so I made an incredibly hard decision to leave that company with a safe salary and join a startup company.
3. What was the biggest obstacle that you had to overcome as a beginner blogger?
When I started out, I knew very little about the market. My knowledge about content marketing and social media wasn’t enough to create really valuable content. So my first 10-15 posts were just crap, but I saw an incredible improvement. I think the best way to write about something you don’t know is to ask someone from your team, do interviews with external experts and do desk research.
4. Any horror client stories you’d like to share with us and how you dealt with the situation?
I think we were lucky. We haven’t had to deal with horror clients. Obviously, there were conflicts and urgent situations, but I think this is how things work when you have clients.
5. Which blog post you have written that you feel the proudest?
I would mention two. The first was a guest post published on a big social media site. I tried to make a controversial post that triggers emotions. And it worked pretty well, generating thousands of visitors to our blog and it was featured on the main page of the hosting website. I’m proud of this post because it went viral, but regarding value, it was just a good read but badly edited.
The another one was a super actionable guide about content promotion that performed well on our blog. It generated traffic and around a hundred quality leads for our blog. It was also my first content that was shared by many influencers in the industry.
6. Who among your blogging peers do you consider the best and why?
I’m a big fan of Brian Dean, Robbie Richards, Neil Patel and Andy Crestodina. They simply produce great content in our niche. I think everyone should follow them.
I also like what Ash Read and Kevan Lee do on Buffer’s blog. The way they pay attention to details and create actionable content is incredible.
7. What do you think separates yourself from other good bloggers out there?
This is a tough thing and a big issue in our niche.[clickToTweet tweet=”‘I always try to create super actionable content for my readers.’ @torok_tomi ” quote=” I always try to create super actionable content for my readers so there is always something they can use right away. “]
I followed this approach when I wrote my first book on content marketing. I also pay attention to creating engaging/funny visuals which mean I draw illustrations for my posts. Currently, I’m working on starting my blog, and I think among the things I mentioned earlier I also have to bring a fresh view by bringing my data and findings.
8. List down the blogging tools that you use and explain why people should use them for their blogs.
Buffer: this is the gift from the gods. It helps me schedule my social updates in advance, saving a lot of time.
CoSchedule’s Headline Analyzer: it scores your headline and suggests changes make it more clickable.
Buzzsumo: to find the most shared content for a given keyword.
9. How “successful” would you consider your blog?
I’m quite often a perfectionist, so I was never satisfied with our blog, but it was growing and improving from month to month. Unfortunately, we ran out of time and couldn’t continue working on it. I would say it wasn’t a failure, but this isn’t how success looks like. 🙂
10. What do you think are the upcoming blogging trends people need to watch out for?
A huge amount of content is published every day, and it will increase in the coming years. So the market will be flooded with content, but people’s attention is limited.[clickToTweet tweet=”‘Bloggers have to figure out unique ways to grab their readers’ attention’ @torok_tomi ” quote=”Bloggers have to figure out unique ways to grab their readers’ attention, so we will see higher quality content that stands out. “]
Content will be repurposed and delivered in many different forms to tap into new channels and grab people’s attention. Good content won’t be noticed, excellent content stand a chance.
11. If there’s any one advice that you would say to a starting blogger, what would it be?
Always talk to your target audience to keep yourself updated about their problems and needs. This is the only way to make sure you’re creating something that addresses real problems.