So you’ve followed the best SEO practices on your website – you’ve chosen the appropriate keywords for your different site pages, fixed loading speed of your site, implemented a clean site architecture and internal linking, and built high-quality links pointing to your landing pages.
Question now is, how’s your website ranking?
Why should get your site ranked?[clickToTweet tweet=”Website rank normally refers to your search ranking for the keyword you’re optimizing for. #SEO” quote=”Website rank normally refers to your search ranking for the keyword you’re optimizing for. #SEO”]
How you optimize your site using your target keywords is paramount to your success in search rankings. If done correctly, you can rank on the first page of search engines like Google for your keyword. The higher it is placed on search results, the more visitors you can expect. According to a study conducted by online ad network Chitika, 1/3 of users who see your site ranking at the top of search results will click on your site. The more visitors your site receives regularly, the higher the chances of getting them to make a sale with your products or services!
Conversely, if your site can’t be searched on Google, then expect no traffic at all. No traffic means no sales, which is bad for business.
If you need effective ways on how to track your website ranking, here are a few tips you can follow:
3 Useful Tips on How to Manage Your Website Rankings
Search your keyword using a proxy site
Finding your site by typing in your target keyword on Google will not yield accurate results. Google may return search results based on your location and your search history based on your Google+ account. This is not ideal if you want to see how your website is performing on a global scale.
To counter this, access Google on your browser using a proxy site like Hide My Ass. This allows you to search your site anonymously and without your search information, allowing you to find more accurate data about your website ranking.
Make sure to check your rankings on a regular basis (daily, weekly, or monthly) to see if your website moved up or down on search results. If your site’s ranking increased within the past week, then you must have done something good with the site during that period. If this is the case, then you need to amplify your efforts using the same techniques to boost your ranking even more!
Track social media results
Social media influences the ranking of your website in search results – a study conducted by Neil Patel at Quicksprout supports this notion.
If you are launching a campaign using Facebook or Twitter, you can use free tools like Social Mention and others to see how many users have mentioned or shared your site to their followers. You can also see your social signal by entering the URL of your site on Link Tally to see the total shares it received from Facebook, Twitter, Google+, and LinkedIn.
These social signal are proof that your site is receiving traction from visitors as they share your content to their friends and audience. If you’re not actively exerting effort to increase your social proof, then it’s high time that you should! Aside from sharing your site using Facebook and Twitter, set up social buttons on the pages of your site to make it easier for visitors to help promote your site.
Monitor links that you’ve built[clickToTweet tweet=”Your website ranking relies on the links pointing back to your site. #SEO #linkbuilding” quote=”Your website ranking relies on the links pointing back to your site. #SEO #linkbuilding”]
Search engines refer to the quantity and quality of backlinks to determine how high or low you should be ranked for your target keyword. The more high-quality backlinks you have, the more chances that your site will be ranked high for your keyword.
If you have been building links even before, you should be listing down the backlinks on a spreadsheet that you should monitor from time to time. If you haven’t yet, you can use the Open Site Explorer and download a copy of links pointing to your site.
From here, you can identify the type of links pointing to your site and determine which links you need to build and grow moving forward.
A problem you may encounter with monitoring your links is when Google changes its search algorithm and affects some of the links pointing to your site. If your site’s ranking drops after an algorithm update, then there’s a great chance that your site has been penalized because of the bad links you have. To counter this, set up an account at Monitor Backlinks to see which links you need to remove and disavow to improve your ranking.
If you need help with your website ranking, then let me help you improve it! I am a content marketer who relies and develops high-quality, SEO-friendly content for my clients to help them ranking for their chosen keywords. I can also perform a FREE Website Audit to help you determine how you can improve your site based on the best search engine optimization practices.