Expert Blogging Interview: Irina Weber

Communication is key in an effective digital marketing campaign. Without speaking the same language, literally and figurately, you cannot succeed as a marketer.

This is pretty much one of the obstacles that Irina Weber had to go through in her journey to become a respectable marketer and blogger. However, despite these challenges, her passion for blogging shone through, allowing her to carve a niche as a savvy marketing blogger for different publication sites. Read this interview to learn how Irina go into where she is now.

Before you started blogging, what were you doing as a professional?

My blogging career started three years ago. Back then, I did much manual link building stuff and on-page SEO optimization. Then, guest posting was at the peak of getting link juice. It gave me the incentive to start blogging. Early on, I hired copywriters that were writing relevant articles for my blog, but, to tell the truth; their quality left much to be desired.

After the decay of guest posting I’ve realized that guest posting is not dead, and it is still alive, but I just need to put more attention on quality and start writing guest posts myself. That was the advent of my blogging career. However, every cloud has a silver lining, and I’ve met lots of difficulties during blogging, but it is worth a lot. Judging the recent changes in SEO, I think I will revert to the point one started from – to manual link building and blogging.

What was the biggest obstacle that you had to overcome as a beginner blogger?

“I believe that my creativity, my experience and the inclination to develop myself as a blogger are the essential components that stand out me from the crowd.” (Image taken from her Search Engine Journal profile.)

I faced many barriers during my blogging. As a non-native speaker of English, I had even more problems 🙂 But it was not the reason to quit this idea and start something that would be easier to do. Probably, my love for English gave rise to blogging. I started writing guest articles about SEO, social media, and blogging and I got refusal many times to publish my articles due to my English. Moreover, I had to find some native speaker to check articles and resend bloggers again to check guest articles. I guess like many other bloggers every time I started writing a guest article, and I just had no ideas what write about. And it was the biggest obstacle for me.

I looked through many famous bloggers like Adam Connell, Sue Anne Dunlevie, Neil Patel, Brian Dean and others. To tell the truth, I’ve found much information, but there was nothing of value to say. I was surprised with Ann Smarty and Brian Dean blogs. Much of useful stuff out there. After a few years of blogging career, I’ve got that these obstacles helped me gain strength and experience.

Any horror client stories you’d like to share with us and how you dealt with the situation?

I have no ideas and stories to share. Sorry!

Which blog post you have written that you feel the proudest?

During the three years, I have contributed much quality and interesting guest articles and case studies. Publishing articles on Cognitive SEO, Mention, and Jeff Bullas were a credit to me. I am still posting on Jeff Bullas, but other websites have a strong moderation and are very demanding of content. Anyway, I did not spend much time on content creation on these websites, but I got lots of shares. That is an ideal outcome of your hard work. As Ann Smarty states that getting news coverage is possible, and it works great for your brand awareness.

Who among your blogging peers do you consider the best and why?

Today I’ve noticed that everybody busybody in town do blog in hopes that it is so easy and a piece of cake. To tell the truth, I got the same mind, but after three years of blogging, I changed my mind. It is not something you snap your fingers at to achieve, and it requires much time and efforts to get your style of blogging. Among famous blogging peers, I want to highlight and admire Ann Smarty, Adam Connell, and Brian Dean. Ann Smarty does blogging not in search of getting link juice but does blogging like a passion. That has what helped her build up good connections around the world and stand out from the crowd. Brian contributed a lot of useful examples, and interesting case studies how to improve site traffic and website rankings. I love Adam’s blog for its way of writing, as it is always easy-to-read.

What do you think separates yourself from other good bloggers out there?

It is a tricky question for me. However, I  believe that my creativity, my experience and the inclination to develop myself as a blogger are the essential components that stand out me from the crowd. I must say that I am not a native speaker; my native language is Russian. In Russian search, people make no reckoning of blogging at all, and money talks there.  I cannot say the same thing about English search where blogging becomes a quite serious activity, and that is pretty much like me.  Combining two sides of search allow me create and share phenomenal videos and guest articles.

List down the blogging tools that you use and explain why people should use them for their blogs.

Tapping into blogging is of great importance to monitor your blogging success and traffic. You will find many useful tools for bloggers, but everyone decides by yourself what is helpful for your needs. I do not use many tools; I try to use all-inclusive tools like SE Ranking that helps to monitor organic traffic, website visibility, and site positions, getting website audit and keyword research in search of long-tail keywords. I also love Mention tool for tracking any type brand mentions and showing how the companies have found success. Ahrefs is a top notch tool for backlink monitoring and referring domains.

How “successful” would you consider your blog?

I am already blogging for a long time, but I do not run my blog where I regularly post my articles. To tell the truth, I am a great amateur of writing a guest article on niche related and authoritative websites. I love to build up new relationships with famous SEO experts and bloggers. Moreover, I prefer doing more outreach blogging, than blogging at all. It helps me promote and crowd out my marketing campaigns. What makes me successful is the inclination and the opportunity to create something phenomenal and epic that differ me from other bloggers.

Creativity and uniqueness are the key elements that try to rely on when blogging. Click To Tweet

 What do you think are the upcoming blogging trends people need to watch out for?

As you have noticed that today everyone pays more attention to the significance of newsletters and some subscribers that will be an important factor to create a successful blog. A newsletter will be a driving force for a blog as people are the ones who come and want more from your blog.

Read more: How to Develop an Email Marketing Strategy that Will Increase Profit

I guess blogs will look more like a website than a typical blog. Today blogs are not just only blogs, they exist for an online business that needs to put the word out. Blogs will contain different types of content, not just written blog posts, but PDF documents, podcasts, videos, infographics, webinars, worksheets, etc.

Personally, I think these biggest changes will affect favorably blogging and online spaces and will make everyone emerging with blogging and be creative for blogs.

If there’s anyone advice that you would say to a starting blogger, what would it be?

I can give you lots of useful tips how to do blogging.

First of all, try to get your target audience, do some research, be a member of niche related blog communities and it will pay you off.


Try to create your style of writing, don't be afraid to show what you know. Click To Tweet

The best way to find the best ideas to write phenomenal articles is to answer the most interesting questions from people on social media and read the comments from people on blogs and forums.

So finally, pay attention to headlines. Amazing headlines make people decide to click on the post and read it. Try to make them simple, useful and exciting.

About the author

Christopher Jan Benitez

Content marketer during the day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time. Hire me to write your content!