SE Ranking may not be a sexy choice compared to Ahrefs, SEMrush, and others. However, it is arguably the most sensible choice for SEOs looking the most value for their buck. SE Ranking covers everything you need from an SEO tool and continues to improve over time. At this rate, this tool can become a dark horse in years to come.
SE Ranking is one of the best and most affordable SEO tools in the market. Its strengths lie in its ability to help you understand your current SEO efforts and draw up a plan to make it more optimized. For SEO agencies, it has cool features to help drive more leads to your business and build a clientele using the tool. Top it off with white-label dashboard and impressive reporting, and you have a tool that can launch your SEO business off the ground!
Keyword Research - 85%
Competitive Analysis - 80%
On-Page Optimization - 95%
Link Building - 80%
Pricing - 100%
- Most affordable all-inclusive SEO tool in the market
- Lead generator is a great way to acquire customers
- Online marketing plan makes it easy for clients to understand SEO
- SEO reporting is awesome
- Doesn’t provide enough SEO data
- Some features feel unnecessary
SE Ranking review: Your all-in-one SEO tool perfect for agencies
SE Ranking is a full-suite of SEO tools to help you stay on top of your search engine marketing campaign.
The software takes pride in its accurate keyword tracking and ranking software for major search engines. Users can track keywords to monitor your local SEO performance.
It also lets you conduct a competitor analysis to get an overview of the sites in the same vertical as yours.
You can search for their backlinks to find link building opportunities that you can capitalize.
If you want to focus on new and lost links to your site, SE Ranking lets you do that as well.
To understand how your site is performing, you can use the platform’s SEO audit tool. It shows areas that you need to improve so you can boost your site’s SEO.
How to use SE Ranking
Setting up the rank tracker
Once you’ve signed up for an account, you need to add a website that you want to optimize for or track.
After clicking on “Next,” you will be asked to connect your Google Analytics. It would be best to connect your account here to uncover data from the analytics tool and transfer them to SE Ranking. This feature is perfect for agencies creating SEO reports for clients.
Enter the keywords that you want to rank for your site pages.
If you don’t have any ideas on the kind of keywords to include here, you need to find keywords using the software’s Keyword Suggestion tool, which you can do later.
If you can’t move to the next step if you leave them blank, enter random keywords in the meantime. To proceed to the next step, click on the “Search Engines” tab.
Once you’ve chosen your keywords, you need to choose the search engine that you want to track.
You then need to wait for minutes or hours to see your search results. The duration of the search depends on the number of keywords you entered. The more keywords, the longer it will take for SE Ranking to track your search ranking for the keywords you entered.
It will take time until SE Ranking finishes tracking the ranking of your site pages for your keywords. Once done, you will see their exact and accurate SERP position for your chosen database.
You can choose the frequency on how the tool tracks your keyword tracking – daily, every three days, and weekly. If you pick rank checking every three days or week, you get at least a 20% discount from your plan.
Implement an online marketing plan
Once you’ve set up your ranking, SE Ranking offers a quick way for them to get on board with all things SEO!
The online marketing plan is a checklist of things that businesses need to do to optimize their site. This feature is perfect for people who have no idea how to launch their SEO strategy.
The list covers a wide range of optimization techniques you must perform. Doing them helps you make a site that’s easily found on Google in the long run. This feature is what makes SE Ranking easier to use compared to other SEO tools.
Conduct keyword research
If you don’t know which keywords to optimize for, you can use the Keyword suggestion tool of this SEO analysis tool.
The goal of your research is to find keywords with relatively high search volume and low competition.
Enter the keyword in the search bar. You can type the topic or niche of your site.
After clicking on “Start Search,” a new window opens. You will see tabs for Similar keywords and Long-tail keywords drawn from your seed keyword.
When choosing keywords, you need to find the search volume if you are targeting organic search. The higher the search volume, the easier it is to be found on Google.
Ideally, you need to choose long-tail keywords (at least four words in a keyword phrase). They have lower competition compared to phrases with fewer words.
There are other metrics you can see in the keyword suggestion tool. However, these are only helpful if you are doing Google Adwords.
Research on your competitors
To better understand your site’s SEO performance, you need to look at how your competitors are doing for the same keyword you’re ranking for.
Clicking the Competitors > Top 10 on the menu bar will show you the graph of the top 10 SERP positions for the keyword tracking.
From here, you will immediately see sites that you need to watch out for if you want to rank on the first page of Google for your target keyword.
Scrolling the page below will show you the pages of the top 10 results for your keyword. Each competitor page is broken down into their respective Alexa Global Rank, Moz DA, and backlinks.
Among the three tools, the links column is the most important metric of all. Every factor on the page of your competitors is a byproduct of one’s link building strategy. The more high-quality links you generate for your site, the higher it will rank in search results.
Therefore, your goal now is to determine the backlinks of your top competitors and determine how also to acquire links from those pages.
Perform backlink research
Open the pages from the competitor page that you want to keep track of. Then open Tools > Backlink explorer.
Copy and paste the URL of your competitor pages and get their backlinks. An interstitial will open recommending you to load unique domain links of the page. Click on “Get Backlinks” once done.
Once the results are in, you will see the pages that link to specific pages on your site, the anchor text they used, and the Domain Trust.
From here, you can find the best competitor sites that you can acquire backlinks from. The Domain Trust is a good indicator of a site’s authority. Filter the results so that the sites with the highest Domain Trust come out on top.
Aside from spying on your competitor backlinks, you can also profile the links from your site. Track new and lost backlinks over time and see how your backlinks affect your search ranking.
Run an on-page audit
If you want to get a general overview of your site’s SEO performance, run an on-page audit. Click Tools > On-page SEO audit and click on the “New page audit” button.
Once the results are in, you will see the overall score of the audit in a visually appealing manner. The score is determined by the different SEO factors that the audit uses to check your site.
The SEO analysis tool shows the SEO errors and warnings that you need to correct and improve for you to have a higher score.
You can download the audit for your reference and make the necessary changes as recommended by the report.
While the on-page audit is a great way to get an idea of your SEO strategy so far, the best way to use this SEO analysis tool is to generate leads for your site.
Create the widget for the on-page audit tool on your site
If you are running an SEO agency, the lead generator feature of this SEO agency tool is an excellent way to generate leads for your SEO business.
To create the widget, click on Tools > Lead Generator. On the next page, click the Widgets link on the menu.
Once you have determined the design for your widget, edit the copy of the web form in the hopes of increasing your conversion rate.
Once you’re finished, click on “Save changes” to apply the changes you’ve made.
Next, you need to add the widget’s code on your site or page.
Visitors can fill out the form by indicating the URL and keyword so they can also get a copy of the audit for their site. From here, you can close a lead into a customer by exerting your expertise and help them with their SEO needs.
Create customer SEO report
If you have customers, then expect to send them reports to keep up to date regarding their’s site’s SEO progress.
To generate a report using the software, click “Reports” on the menu and the “Generate reports” button.
You can create a customized report by adding the most relevant sections based on the KPIs indicated by the clients.
The flexible pricing of SE Ranking per month is one of its highlights.
Bigger businesses will enjoy the Optimum plan if they want to take their established online presence to the next level.
SEO agencies will have their hands full with the Plus and Enterprise plan. If you enjoyed the features of the SEO software, then choosing either plan above will help you carry out SEO in the best interests of your customers and leads.
SE Ranking review: Pros and cons
Pro: By far the most affordable one in the market
Given the features included in the software, as well as the flexible pricing options, SE Ranking is hard to beat.
The $39/month should be just right for startup agencies to provide their customer manage their SEO needs.
Con: SE Ranking doesn’t have enough juice to provide comprehensive data
As a beginner’s SEO ranking tool, SE Ranking is everything you imagined it to be.
For more seasoned SEO specialists, however, it’s not enough to help people make informed decisions about their sites.
For example, the backlink analysis is dodgy to use and doesn’t provide enough data for individual pages that can help SEO specialists get their hands dirty with.
Pro: Lead generator tool is also a great addition to your SEO toolbox as an agency
It compares favorably to tools like MySiteAuditor and other audit tools. The only downside with SE Ranking’s lead generator is you can only audit a limited number of sites per day. However, unless you’re attracting lots of signups to your audit, this issue shouldn’t be much of a problem to you.
Con: There are features that SE Ranking can do without
For example, the ability to schedule social media messages is a nice touch on top of its SEO features.
However, it’s not comprehensive enough as a social media management tools for your website.
It’s best if SE Ranking focus on refining its SEO features instead of offering features outside its scope of interest.
Pro: Online marketing plan feature is also a great way to onboard businesses into the complex world of SEO
There’s so much you need to do to optimize your site and get in the good graces of Google and others.
SE Ranking cuts the verbiage and makes everything much more palatable for businesses to follow and observe SEO.
Pro: SEO reporting feature is killer
You can schedule custom reports to be sent to clients automatically. You can also create pre-structured templates for specific leads so you can use every time instead of having to build one from scratch.
If you charge a customer based on how much you increased their ranking for specific keywords, the results-based invoicing covers that as well.
The video summary above is brought to you by InVideo.
Based in this SE Ranking review, the tool proves to have an easy-to-use and intuitive system that allows you to pick up SEO right off the bat.
The onboarding for its rank tracking feature could use some work, but the Online marketing plan checklist makes up for it. It’s best for users to view the checklist first to get a better understanding of what they need to do using the software.
However, the biggest draw of SE Ranking is its price.
Whereas most tools charge unrealistic prices to get hands on their data, SE Ranking makes SEO even more accessible through its flexible pricing that’s perfect for all digital professionals from freelancers to SEO agency owners.
SE Ranking isn’t without its drawback. The rank tracker is strong enough, but it won’t satisfy people who want daily updates for their search rankings. The backlink analysis could use some work, while the social media feature is a nice but ultimately unnecessary feature of the tool.
Nonetheless, I recommend SE Ranking if you want a robust SEO tool that will help you track your search ranking for your keywords.